CRM Data

Both sales and marketing teams depend on tools like CRM, Marketing Automation, Email Marketing, etc. Such tools act as a repository of contacts, leads, opportunities and customers for the organization. Quality of this data impacts directly on your lead lifecycle management – a marketing or sales campaign is only as good as the data it is run on! One of the main aspects of your B2B lead generation strategy is regularly updating and cleansing your existing contact database.

Why should you keep your CRM data healthy and updated?

Have you thought that data that you store in your CRM and other marketing platforms need refresh? How long has it been that you haven’t cleaned up your data?

  • Contacts within your CRM system may comprise of invalid, duplicate, stale and incomplete data
  • Outdated data negatively impact email bounce rates and deliverability
  • Marketing and sales efforts not generating desired results
  • No clear idea about the current status of data – spending unnecessarily on acquiring new data

This is why your data need periodic health checks and refresh, so that your CRM will be full of verified and accurate contacts that can help in generating maximum business opportunities. B2B professionals change jobs or roles regularly, so periodic verification of their details is very important to keep the database within your system relevant and as ‘good data’. Moreover, organizations compile customer and prospect data for many years and from many sources, so chances of duplicates and incomplete records also increase with time. Plus what if the records were wrong at the source or entered wrongly.

This is where our extensive CRM data solution works for changing the shape of your storehouse of customer and business contact data and contextual insights. We undertake a consultative approach, carrying our extensive Data Audit on your current data to first check hygiene of data; and then provide multiple options to verify, clean-up and append your existing data accordingly. We leverage our proprietary technologies, years of domain experience and proven methodologies to optimize your Database Marketing efforts and investments.

Check for criteria match: what fraction matches your Ideal Prospect Profile (IPP)
Missing important details: how much without contact details (email ids, phone numbers, etc.) and other relevant details for your campaign plans
Identify and discard junk data: to clean-up your system and maintain hygiene
To know more about our niche data audit service click here
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What is there for you?

  • Good Data: CRM reflects relevant, customized and validated data only
  • Data normalization: De-duplicate and merge duplicate records within the contact database; Standardize data formats
  • Maintain data hygiene: check current status through SMARTe Audit; Monitor, update and enrich CRM data on an ongoing basis; replenish leads and prevent data decay of your database
  • Build relevant new data: match your Ideal Prospect Profile (IPP) and build contact lists matching your criteria only
  • Campaign ready data: easy tagging and list segmentation for focused nurturing; better lead qualification and conversion