Target Audience Profiling

Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the person as well as the organization he/she is working. To find your target audience the firstly you need to have a clear picture of what your ideal prospect looks like.

We call it Ideal Prospect Profile (IPP)

IPP is derived through a combination of Company level and executive profile creation. Company level profiling include all required ‘firmographic’ detail like industry, service lines, corporate details, Financials, organizational updates etc. This helps in generating effective communication with clients.

Executive profiling is like capturing the professional journey of your prospects. Apart from the usual contact details, we capture and tag Job responsibilities, decision making, and team hierarchy, etc.. It also includes past professional assignments, industry participation (events, keynotes, etc.), social media profiling, etc. So in a nut-shell you have all the information you need to plan your pitch!

Detailed and accurate Company profiling including latest updates for designing appropriate marketing communications and sales pitch
Marketing & Sales Qualifiers like Budget Authority Need Timeline (BANT), MEDDIC, Company/Executive Scoring and Grading, etc.
Executive Profiling including Social Media profiles, career details, job role and influence level (Decision Maker, Influencer, Budget Holder, etc.)
Target Audience Profiling, Ideal Prospect Profile, Marketing & Sales Qualifiers, Executive Profiling, Targeted campaigns, firmographic,data, Decision-Maker Contacts, SMARteInc, Bespoke Contacts

How Target Audience Profiling can be helpful?

  • Sending targeted campaigns
  • Reaching out right people who are likely to be interested in your products or services
  • Reduction in confusion among functional areas through a common business foundation for decision-making
  • Saves time and money by minimizing missteps and rework stemming from inconsistent knowledge about prospects
  • Improves overall marketing focus and communication effectiveness
  • Helps you to make better, more consistent decision about how to best market and sell, including products and services to offer and how to most effectively communicate their features