Event Marketing

According to Marketo, In today's buyer-empowered world, marketers need to seize every opportunity to a start a relationship, generate goodwill, and earn trust of prospective buyers. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible. Event marketing helps in branding and brand awareness, generate new leads, networking with target audience, helps in customer engagement and also showcase thought leadership of your company.

  • Event Marketing should be an integral part of your marketing mix, be it if you are hosting a small webinar, an executive level private function or a large-scale international tradeshow
  • A combination of all online and offline marketing is essential for companies for optimum ROI

Why use custom contact data for events!

One of the main objective of tradeshow marketing is to drive right audience to your booth and generate quantifiable ROI. In case of online events like Webinars, Podcasts, Virtual Conferences, etc. it’s about the attendee registrations.

You can make your events impactful with the help of accurate contact databases. Ever wondered why some booths attract more footfall than others? Good booth design will make your exhibit aesthetically pleasing to the attendees; however, it is not enough alone to attain desired results.

Common challenges in event related data:

Typical sources of events marketing data are lists provided by the organizers, self-sourced data through pre or post event efforts and your own historical events data. Generally, the event organizers provide you with a list devoid of company details and actual contact data of the attendees. Such a list just highlights the type of audience expected at the event. But to maximize event marketing efforts, one needs complete and accurate firmographic as well as contact details.

Firmographic data: complete company information help to properly identify, qualify and classify your best-fit target companies
Contact Data: Accurate contact details allow marketers to carryout targeted pre and post event campaigns
Audience Profiling: Combination of firmographic, contact details and relevant insights enable accurate profiling for current and future event marketing efforts

Moreover, multiple data sources and organizer’s lists result in different templates which may not be as per your prescribed formats. We at SMARTe, can validate, append/enrich and normalize your event databases with accurate, updated and additional details of attendees and deliver as per your standard template.

Event Marketing, target audience, Event custom contact data, Tradeshow Data Append, Trade show contacts, Firmographic data, Audience Profiling, B2b leads, bespoke contacts

What you can do with SMARTe data specific to your event marketing:

  • Personalize your campaigns: Your contact information can be used to send personalized invitations, your product offerings, announcing booth attractions, special offers, etc., increasing chances of more visitors to your booth (increase footfall)
  • Planning your interactions: These contacts can also be used for pre-event appointment setting. You can connect with appropriate attendee in a pre-planned way further helping you to enrich lead generation process
  • Profiling target audience: get a complete picture of your targets with necessary intelligence/facts to start your interaction
  • Post-event follow-up: with people visiting your booth is very essential as those might be the people those are interested in your company, so do not miss the opportunity of following up with the people visiting your booth and interacting at the event

Generating B2B leads from trade shows is a process fraught with pitfalls of incorrect details, but SMARTe can help accomplish this process effortlessly; thereby ensuring smoother follow-ups and unparalleled ROI on your marketing spend.