Marketing Intelligence

Does any of the following strike a chord with you!

Lack of sufficient and timely information on customers, competitors, influencers in the industry – holding you back from devising a killer marketing plan
You want your marketing efforts to be planned and executed as per the latest trend in your market – but you struggle to gather it!
Aligning marketing & and sales strategiesis on your agenda –but not happening as you don’t have enough insight on prospects
Want to be the first to act on industry ‘trigger events’ – don’t have enough actionable intelligence

Option I: Unveiling competitive user-base for demand creation

Competitive user-base insights is an smart way to penetrate the market, making it easy for the marketing and sales guys to plan their strategies according to the competitors. Such explorations include direct or indirect competitors, competitors’ partners/alliances, technology (product/services) which are complementary or supplementary, category of technology used, etc. It also gives an insight into competitor’s customers/user-base and similar companies like them.

Option II: Installed Technology Landscaping

How about the idea of having a clear view of installed technology ecosystem of your target market (named accounts, types of companies, specific market segment, etc.)? It can surely make life simpler for the marketing and sales personnel’s to identify the best-fit (or sweet spot) and convey the appropriate value propositions.

Option III: Exploring Local-level presence of target accounts

Exploring ‘local presence’ of target accounts finding details like number of independent office sites/subsidiaries, site office details, organizational tree and supplemented by other site specific data like :

Line of business and codes (DUNS, SIC, NAICS)
Current Operational status
Annual Sales
Employee/site
Installed Technologies
Procurement Strategy / Patterns
Key Executive data

Through our real-time actionable Marketing Intelligence you can have an exciting way to get information about competitors, their user-base, your owncustomers as well as other important players within your target market.Marketers, especially the technology space have been utilizing intelligence on competitors install base for their focused campaigns and prospect nurturing. But the process is a ‘Catch 22’ situation; wrong information processed is as bad as possessing no intelligence at all. Wrong information will result in waste of time, efforts of marketing, sales, inside sales teams; and as well as investment on the intelligence gathering process. So the insights to be generated need to be accurate, verified, real-time and actionable; and based on the right ‘context’ to your business requirements.

Check out how we ensure these factors:

Leverage Technology: We have our own focused web crawlers to feed and gather information as per customer specific criteria

Use multiple channels: We glean data from various valid sources like Third Party Databases, Web Sources, Press Releases, Social Networks, Search Engines, Job Portals,and other techniques like Online Surveys, etc.; to optimize information processing

Human Intervention: Information processed through technology is further verified and enriched by our Market Research experts as well as through our Call Center

Certain providers use only technology, others manual sourcing and verification through research and call center; our value proposition lies in the fact that we leverage all the channels to cater marketers the best quality business intelligence they require…

Marketing Intelligence, Marketing Intelligence solutions, Competitive user-base, competitor installed-base, Bespoke Contacts, trigger events marketing

Case-in-point I: Gather Market Intelligence, Track Competitors: the better way to do it

Case-in-point II: Technology Intelligence for finding out insight of Telecom and Network providers within named target accounts

Try Our Actionable Marketing Intelligence :

Accurate company and contact information – identify decision makers and influencers
Target High Propensity Prospects by exploring install-base of your competitors
Discover the total technology infrastructure landscape within your prospect universe
Identify and reach out to attendees of industry events – ready with complete audience profiling
Effective and timely tracking of market trends
Identify Purchase initiatives and beat competition using Installation Intelligence of your competitors
Understand local level presence of large enterprises, organizational structure and company hierarchy