Implementation Scenarios
Inbound Marketing
The best way to turn strangers into prospects and advocates of your business is Inbound Marketing. In this digital age, inbound marketing is fast becoming part and parcel of the overall marketing-mix. Majority of marketers love inbound, for its ‘pull’ approach rather than ‘push’. The business queries generated are usually more genuine and convertible to real sales.
CRM Data
Both sales and marketing teams depend on tools like CRM, Marketing Automation, Email Marketing, etc. Such tools act as a repository of contacts, leads, opportunities and customers for the organization. Quality of this data impacts directly on your lead lifecycle management – a marketing or sales campaign is only as good as the data it is run on!
Event Marketing
According to Marketo, In today's buyer-empowered world, marketers need to seize every opportunity to a start a relationship, generate goodwill, and earn trust of prospective buyers. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible.
Account Based Marketing
In Account Based Marketing, marketers focus on those accounts which are most likely to generate revenue for marketing efforts. Accounts are shortlisted based on desired filters like industry, line-of-business, size (revenue, employee), geographic location, etc. Additionally, companies can also be targeted based on experience; like companies similar to current customers/prospects or competitors customers.
Marketing Intelligence
Lack of sufficient and timely information on customers, competitors, influencers in the industry – holding you back from devising a killer marketing plan. Want to be the first to act on industry ‘trigger events’ – don’t have enough actionable intelligence.
Target Audience Profiling
Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the person as well as the organization he/she is working. To find your target audience the firstly you need to have a clear picture of what your ideal prospect looks like.
Sales Intelligence
Do you think that your sales team is spending more time on qualifying leads, rather than converting them? All that you need is prioritizing, ranking and segmenting the prospect data within your funnel. Our Sales Intelligence solution explores and segments the markets for you, identifies companies and decision makers that may have immediate needs of your products and services.