Case-in-point I

Our customer who is into providing software products and services in the Supply Chain space, wanted to conduct an exercise to discover the existing users of two of their major competitors in the North American market.

The requirements of this project were to ascertain which companies are using competitor’s products, what specific category of products (like Warehouse Management, Workforce Management, Transport Management, ERP, etc.), any additional intelligence on competitor user-base; along with mapping of key decision makers within these companies.

SMARTe deployed Competitive Intelligence Agent (CIA) solution to mine numerous sources to gather the required data. Then using our market research and voice research teams, we carried out extensive validation and de-duplication work. We delivered 100% verified competitor intelligence and contact database to be used by the customer for aggressive marketing campaigns and sales pitch. With insights into competitor's user-base, product usage landscape and decision maker profiles, our customer could now design their sales & marketing campaigns for relevant business instances like 'migration', 'Trade-in', 'integration', complementary/supplementary products & services, etc.